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This week in beer and cider, featuring the answer to Heineken's challenges, AB InBev's cut-price Snow sell-off and C&C Group's Thai plans for Magners

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Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

This week in beer and cider

This week in beer and cider

Two key trends emerged at this year's Category Management Conference, held in London last week: The rise of e-commerce and the importance of convenience.

ThaiBev has reported a healthy set of results for 2015, with beer volumes rising strongly in the period.

The first round of musical chairs sparked by Anheuser-Busch InBev's takeover of SABMiller is nearing its end.

Anheuser-Busch InBev has agreed to sell SABMiller's 49% interest in China Resources Snow Breweries to China Resources Beer (CRB) for US$1.6bn.

Earlier today, Anheuser Busch InBev said it has agreed to sell SABMiller's 49% interest in China Resources Snow Breweries to China Resources Beer (CRB) for US$1.6bn. While the sale will stave off regulatory concerns in China and move AB InBev's acquisition of SABMiller along nicely, analysts have expressed consternation at the price, with one describing it as "surprisingly low".

Craft Brew Alliance has reported a healthy end to 2015, although a tough first six months dragged on full-year results for the US brewer.

For a company dead set on becoming the biggest in its field – and reportedly beyond – Anheuser-Busch InBev's decision to sell off SABMiller's stake in China's CR Snow to JV partner China Resources Beer looks more like a step backwards - and a very cheap one at that.

Heineken is to sell Desperados in specially-made two-thirds pint glasses as it takes the 5.9% spirit-beer on-draught in the UK.

C&C Group has switched distribution partners for Magners in Thailand, dropping a previous agreement for a tie-up with San Miguel Brewery.


Sectors: Beer & cider

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