Thin Film Electronics unveils "world first" smart wine bottle

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A new "smart wine bottle" designed to fight counterfeiting and aid consumer communication will be unveiled in Shanghai later this week.

Thin Film Electronics (Thinfilm), which is working on similar technology with Diageo, has created the new bottle in association with authentication company G World and Western Australia wine producer Ferngrove Wine Group.

Following its launch at GSMA’s Mobile World Congress (MWC) in Shanghai this week, the smart bottle will undergo a live field trial with Chinese-owned Ferngrove.

The bottle features Thinfilm’s NFC OpenSense tags - thin, flexible tags that detect when a bottle has been opened and communicates wirelessly with the tap of an NFC-enabled smartphone or device.

Unique identifiers allow for the authentication and tracking of individual product items, Thinfilm claims - a potential boon in the fight against fake goods, with reports claiming that 50-70% of wine sold in China could be fake.

The tags also allow brands to communicate with consumers after the purchase and opening of the bottle.
"Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain," said Kai Leppänen, Thinfilm CCO. "This gap in the current solution set gives counterfeiters an upper hand."

In February, Diageo unveiled a prototype Johnnie Walker Scotch whisky bottle that uses Thinfilm's technology. As well as combating counterfeiting, sensor tags on the bottle are able to send consumers targeted marketing such as cocktail recipes and special offers.

Sectors: Wine

Companies: Diageo, Johnnie Walker

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