Market research
Snapple is introducing a new line of 20-ounce beverages that can go just about anywhere. The line of all-natural juice drinks, fruit drinks and teas target on-the-go consumers and will launch in the spring, a peak period for outdoor activity. Packed in proprietary 20-ounce plastic bottles, the unbreakable container is perfect for those occasions where a glass bottle just won't do. The line will be welcome at beaches, golf courses, schools, pools and parks throughout the country. "Putting the `best stuff' in plastic opens the door to new usage occasions for Snapple," said Neil Kimberley, brand director, Snapple. "Consumers can now enjoy the all-natural, great taste of Snapple doing just about anything, anywhere. Best of all, our 20-ounce PET design satisfies consumer demand without sacrificing Snapple's distinct personality." The new Snapple products will be packed in award winning 20-ounce PET bottles that were recognized by the Institute of Packaging Professionals for innovation and design of the 20-ounce bottle. The labeling process uses a ground-breaking "roll-on, shrink-on" process that allows the product to be labeled at the top of the package, giving greater presence in the convenience store cooler. Consumers are more mobile than ever, creating an increased demand for great tasting beverages that can be enjoyed on the go.
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