USA: The Wine Club's `2000 Survey' Spotlights Buying Habits of California's Top Wine Consumers
The Wine Club's annual survey of its customers shows interesting insights into the wine buying habits of `passionate' wine lovers. The Gomberg, Fredrikson & Associates report notes that 83% of The Wine Club's customers characterize themselves as wine enthusiasts and wine lovers who know a lot about the wine they are purchasing. The median dollar amount of their wine purchases is $2,000 a year in retail stores and an additional $500 in wine purchases at restaurants, just about the same as the 1999 survey results. In terms of enjoyment, 59% of those surveyed enjoy wine 5 days a week; 28% of respondents drink wine every day. This year, the percentage of women responding went up slightly to 20%. Each year, this percentage has gone up about 3% a year. In terms of age, 86% are age 40 or above, with 65% reporting income of over $100,000 per year. In terms of case sales, 44% purchase from 6-15 cases of wine a year; 40% purchase between 16 and 50 cases of wine a year and 3% buy over 50 cases. With this amount of wine buying, where to put this wine becomes an important factor. 72% of respondents have wine cellars of over 100 bottles; 15% of The Wine Club customers have cellars over 1000 bottles. 89% of wine buyers state that they purchase wines for their cellars, well in advance of consuming wine. In terms of consumption, 8% of respondents say they are drinking less wine than a couple of years ago; 64% say they are drinking the same and 28% say they are drinking more wine. This is much the same as last year's numbers. Wine purchases are spread over a wide variety of sources. In addition to purchases at The Wine Club, 69% also purchase wines from wineries; 39% from supermarkets, 33% from other club stores, and 10% from internet sales -- double from last year's survey
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Are we about to see a no-alcohol Heineken?
- American whiskey does a vodka - Analysis
- Battle continues for Pernod Ricard in US and China
- A-B InBev's Global Presence - just The Facts
- Concha y Toro's H1 performance - Focus
- Heineken integrates cider and beer
- “New normal” sees Pernod target premium in China
- Diageo strengthens Charmer Sunbelt distribution
- Pernod Ricard keen to stem Absolut US declines
- The Glenlivet leapfrogs Glenfiddich
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review