USA: The Wine Club's `2000 Survey' Spotlights Buying Habits of California's Top Wine Consumers

By Company Press Release | 21 June 2000

The Wine Club's annual survey of its customers shows interesting insights into the wine buying habits of `passionate' wine lovers. The Gomberg, Fredrikson & Associates report notes that 83% of The Wine Club's customers characterize themselves as wine enthusiasts and wine lovers who know a lot about the wine they are purchasing. The median dollar amount of their wine purchases is $2,000 a year in retail stores and an additional $500 in wine purchases at restaurants, just about the same as the 1999 survey results. In terms of enjoyment, 59% of those surveyed enjoy wine 5 days a week; 28% of respondents drink wine every day. This year, the percentage of women responding went up slightly to 20%. Each year, this percentage has gone up about 3% a year. In terms of age, 86% are age 40 or above, with 65% reporting income of over $100,000 per year. In terms of case sales, 44% purchase from 6-15 cases of wine a year; 40% purchase between 16 and 50 cases of wine a year and 3% buy over 50 cases. With this amount of wine buying, where to put this wine becomes an important factor. 72% of respondents have wine cellars of over 100 bottles; 15% of The Wine Club customers have cellars over 1000 bottles. 89% of wine buyers state that they purchase wines for their cellars, well in advance of consuming wine. In terms of consumption, 8% of respondents say they are drinking less wine than a couple of years ago; 64% say they are drinking the same and 28% say they are drinking more wine. This is much the same as last year's numbers. Wine purchases are spread over a wide variety of sources. In addition to purchases at The Wine Club, 69% also purchase wines from wineries; 39% from supermarkets, 33% from other club stores, and 10% from internet sales -- double from last year's survey

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Wine Club's annual survey of its customers shows interesting insights into the wine buying habits of `passionate' wine lovers. The Gomberg, Fredrikson & Associates report notes that 83% of The Wine Club's customers characterize themselves as wine enthusiasts and wine lovers who know a lot about the wine they are purchasing. The median dollar amount of their wine purchases is $2,000 a year in retail stores and an additional $500 in wine purchases at restaurants, just about the same as the 1999 survey results. In terms of enjoyment, 59% of those surveyed enjoy wine 5 days a week; 28% of respondents drink wine every day. This year, the percentage of women responding went up slightly to 20%. Each year, this percentage has gone up about 3% a year. In terms of age, 86% are age 40 or above, with 65% reporting income of over $100,000 per year. In terms of case sales, 44% purchase from 6-15 cases of wine a year; 40% purchase between 16 and 50 cases of wine a year and 3% buy over 50 cases. With this amount of wine buying, where to put this wine becomes an important factor. 72% of respondents have wine cellars of over 100 bottles; 15% of The Wine Club customers have cellars over 1000 bottles. 89% of wine buyers state that they purchase wines for their cellars, well in advance of consuming wine. In terms of consumption, 8% of respondents say they are drinking less wine than a couple of years ago; 64% say they are drinking the same and 28% say they are drinking more wine. This is much the same as last year's numbers. Wine purchases are spread over a wide variety of sources. In addition to purchases at The Wine Club, 69% also purchase wines from wineries; 39% from supermarkets, 33% from other club stores, and 10% from internet sales -- double from last year's survey

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Coors appoints PR agency for beer brands
A new public relations agency has been appointed for two of Coors Brewing Company's beer brands.

SWEDEN: State monopoly launches PR offensive
Sweden's state-owned retail monopoly Systembolaget is launching an SEK8m (US$960,000) ad campaign to defend its hold on alcohol sales in the country.

US: Gallo reaches agreement with union
Gallo has finally reached an agreement with the union United Farm Workers, after around two years of talks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page