USA: The Wine Club's `2000 Survey' Spotlights Buying Habits of California's Top Wine Consumers
The Wine Club's annual survey of its customers shows interesting insights into the wine buying habits of `passionate' wine lovers. The Gomberg, Fredrikson & Associates report notes that 83% of The Wine Club's customers characterize themselves as wine enthusiasts and wine lovers who know a lot about the wine they are purchasing. The median dollar amount of their wine purchases is $2,000 a year in retail stores and an additional $500 in wine purchases at restaurants, just about the same as the 1999 survey results. In terms of enjoyment, 59% of those surveyed enjoy wine 5 days a week; 28% of respondents drink wine every day. This year, the percentage of women responding went up slightly to 20%. Each year, this percentage has gone up about 3% a year. In terms of age, 86% are age 40 or above, with 65% reporting income of over $100,000 per year. In terms of case sales, 44% purchase from 6-15 cases of wine a year; 40% purchase between 16 and 50 cases of wine a year and 3% buy over 50 cases. With this amount of wine buying, where to put this wine becomes an important factor. 72% of respondents have wine cellars of over 100 bottles; 15% of The Wine Club customers have cellars over 1000 bottles. 89% of wine buyers state that they purchase wines for their cellars, well in advance of consuming wine. In terms of consumption, 8% of respondents say they are drinking less wine than a couple of years ago; 64% say they are drinking the same and 28% say they are drinking more wine. This is much the same as last year's numbers. Wine purchases are spread over a wide variety of sources. In addition to purchases at The Wine Club, 69% also purchase wines from wineries; 39% from supermarkets, 33% from other club stores, and 10% from internet sales -- double from last year's survey
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research