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INDIA: The UB Group targets canned beer

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The UB Group is looking to double its volumes of canned beer in India in the next two to three years.

Speaking on the sidelines of the launch of a Formula 1-themed Kingfisher can yesterday (24 October), Samar Singh Sheikhawat, UB's senior VP of marketing, said: “In an industry which is growing at 15% CAGR, we will see significantly bigger volumes within three years and canned beer will comprise 15% of our total volumes.”

Canned beer makes up 8% of UB’s beer sales by volume, split between the mild and strong segments. The F1 ‘Sahara Force India' beer will be rolled out across the country in premium and strong segments and will be filled across the company’s six canning lines.

Earlier this year, the company, which is 37.5%-owned by Heineken, launched the Indian edition of Heineken in the country. UB claimed yesterday that it has reached budgeted numbers for the brand in the first three months.


Sectors: Beer & cider

Companies: The UB Group, Heineken

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