The Pink Spirits Co. has unveiled a new website in an effort to reach the consumer ahead of a portfolio expansion next year.

The US-based spirits company said today (18 December) that the site will provide event details, news and educational information for visitors, as well as a facility to buy specially-designed merchandise.

Pink Spirits president and CEO David Mandell said: "We've once again raised the bar in the spirits industry by developing a site as revolutionary as our products. We're now bringing the 'Pink experience' directly to the customer."

The company has plans to expand to 41 markets by first quarter next year and expects to be distributed in all 50 states by fourth quarter 2008. Pink Spirits will introduce tequila, rum, sake, white whiskey, and gin brands by mid 2008.

The spirits will retail at US$39.99 per 750 ml bottle