Market research
The Pink Spirits Co. has announced plans to launch its Pink vodka brand into the Israeli market.
The US-based company said yesterday (29 January) that its 80-proof caffeine and guarana-infused vodka will be available in Israel from next month and will be distributed by L Spirits.
Pink Spirits Co. president and CEO David Mandell said: "The demand for Pink vodka internationally has been overwhelming. We are very pleased to begin our overseas expansion in Israel."
This year, The Pink Spirits Co. also plans to introduce Tequila, rum, sake, white whiskey and gin to its Pink brand. All spirits will contain an infusion of caffeine and guarana, the company said.
Pink Vodka retails in the range of US$39.99 per 750 ml bottle and is currently distributed in 30 states across the US. The company plans to expand to 41 markets by first quarter of the year and expects to be distributed in all 50 states by the fourth quarter.
Sectors: Spirits
