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US: The Marin Institute becomes Alcohol Justice

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US alcohol industry watchdog The Marin Institute has changed its name to Alcohol Justice.

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The California-based not-for-profit body, which lobbies for changes in the alcohol industry and “the ways it is and isn't regulated”, said yesterday (26 July) that its new name “shows that we are vigilant, fair and laser-focused”. Alcohol Justice will “continue to be a thorn in the side of the corporations they call 'Big Alcohol'”, the organisation said, highlighting “foreign-owned” Anheuser-Busch InBev, SABMiller and Diageo as “wielding tremendous political power” in the US.

"The old name, 'Marin Institute,' is respected but not very informative," said Alcohol Justice's executive director and CEO, Bruce Lee Livingston. “We selected 'Alcohol Justice' to amplify our commitment to empower diverse communities and youth to hold Big Alcohol accountable.

“Alcohol Justice is proud to be the watchdog that directly challenges the political influence and marketing might of global alcohol corporations,” Livingston concluded.

To read the official announcement, click here.


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