News

UK: The Macallan launches $2m global campaign

Most popular

Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

MORE

Scotch whisky group Edrington is investing over US$2m in its brand The Macallan Single Malt for a global media campaign that will launch in the US, the brand’s priority market, in October.


Related Content

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - ...

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment...

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

Edrington makes Berry Bros & Rudd offer

Edrington makes Berry Bros & Rudd offer "we couldn't refuse" for The Glenrothes...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?