Product Launch - IRELAND: The Irishman Brands’ The Irishman whiskey range

By | 6 August 2013

Click through to view The Irishman Brands’ The Irishman Founders Reserve

Click through to view The Irishman Brands’ The Irishman Founder's Reserve

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The Irishman Brands’ The Irishman Irish whiskey range

Category - Spirits, whiskey, Ireland, 40% abv

Available - From next month

Location - Ireland

Price - The Irishman Single Malt is EUR45, The Irishman Founder’s Reserve is EUR35, The Irishman 12 Year Old Single Malt is EUR55 to EUR60, all per 70cl bottle, all ex VAT.

The Irishman Brands has released a new look for its namesake Irish whiskey portfolio. The three variants will initially be available at branches of The Whiskey Collection at Dublin and Cork airports. The range also includes The Irishman Cask Strength, a limited edition annual bottling.

The whiskey is produced by Pernod Ricard’s Irish Distillers unit, with which The Irishman Brands has  a long-term contract with.

Show the press release

The Whiskey Collection at Dublin and Cork airports has launched the new look of The Irishman Brands whiskey range. The line will be available exclusively at Dublin and Cork airports, via The Irish Whiskey Collection store, for the month of July and August. 

This new offering from the Irishman has an updated, more premium, brand identity and pack design. It will elevate The Irishman brand identity to compete in design and image with the world’s greatest whiskeys while conveying the ethos of using craft distillation and quality ingredients. The refreshed label and brand identity adhere to the essence of the personal nature of the brand offered by founder Bernard Walsh. The redrawn logo and portrait of Bernard Walsh on the label reflect the quality of the brand and show confidence in its future.

The extended Irishman collection is available at the Whiskey Collection shops operated by Aer Rianta and includes The Irishman Founder’s Reserve, The Irishman Single Malt, The Irishman 12 Year Old and The Irishman Cask Strength. 

The Loop Retail Operations Manager David Gorman said: “The Irish Whiskey Collection is an industry-leading portfolio of brands offering choice, value and a range of fine whiskeys, many of which are exclusive to passengers shopping in Travel retail outlets operated by Aer Rainta. 

“The Irishman collection is an outstanding Irish brand and one which we are very proud to feature in our own collection…yet another reason for passengers to check in and check out the Irish Whiskey Collection, either on site in Dublin or Cork airports or online.” 

About the Irishman Brands Company: 

The Irishman Brands was founded in 1999 by Bernard and Rosemary Walsh in Co Carlow in the heart of Ireland.  The company specialises in producing and building innovative, authentic Irish spirit brands including the Irishman Whiskey Range of Irish Whiskies.  

In 2006 the Walsh’s launched the Irishman Irish whiskey range comprising Irish malt and a premium blend. The Irishman whiskey range won many gold medals at industry competitions including one of the highest ratings for any Irish whiskies in Jim Murrays Whisky Bible with 94.5 points. Each year the Walsh’s try to add at least one new expression typically a select Cask Strength bottling. In 2012 the company released its first 12 year old single malt. The Irishman brands have gained ready acceptance in over 36 countries spanning 4 continents. 

In line with this update, The Irishman Whiskey is also launching a new website that includes, amongst other features, a news-driven blog for friends of The Irishman to stay connected with their favourite tipple and location for consumption across the globe.

Original source: Company Release

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Product launches, Spirits

Companies: Pernod Ricard

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