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The future of cannabis in the drinks industry - FREE report from just-drinks FUTURES

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The future of cannabis in the food and beverage industries will be worth billions, according to the latest report from FUTURES - the new insights service from just-drinks.

As cannabis continues to be legalised, we look at the implications for the future of the drinks industry

As cannabis continues to be legalised, we look at the implications for the future of the drinks industry

Earlier this month, Michigan became the latest US state to give recreational cannabis use the green light, while Canada will permit cannabis food and drink products next year. Outside of North America, meanwhile, the drug is gaining wider acceptance and support.

The latest free report from FUTURES offers a detailed look at who the key players will be, where consumers will come from and what food and drinks companies need to do now to stay ahead in this nascent category.

Key findings in the report include:

  • Experts predict the cannabis market could be worth US$231bn in 15 years
  • From psychoactive ingredients to those that claim analgesic properties, cannabis will impact alcohol, health & wellness, consumer experiences and consumption occasions
  • Food and drinks companies will need to invest in expertise when it comes to creating products to suit myriad consumer needs

"Several large companies have already invested heavily in the cannabis space," said FUTURES editor Lucy Britner. "The versatility of the drug means it will have far-reaching consumer appeal - and it will impact food and drink.

"This is the second in our series of future insights reports, designed to look at the future disruptors of the food and drinks industries, and provide insight into what businesses can start to do now."

FUTURES was launched in October by just-food & just-drinks' parent company, Aroq. Starting with a series of digital magazines, the FUTURES service covers everything from new technologies to emerging consumer trends. The first edition was concerned with the growth of autonomous grocery delivery and how it is likely to impact the food and drinks industries.

The future of cannabis in food and drinks - Download your FREE report now


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