UK: The Famous Grouse is set to launch its Christmas campaign

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The Famous Grouse will launch two new executions this Christmas to increase consumer awareness and sales.Entitled "Same Again" and "Extremely Rare" the advertisements are the latest ads in a campaign famous for its simplicity and wit. The first new advertisement begins with "A Splendid Drop." The sound of something falling is heard. The Grouse bird drops from the sky and lands impressively on his feet. The Grouse then repeats this feat - "Same Again."For the "Extremely Rare" execution the screen is blank throughout and ends with a close-up of The Famous Grouse label - without the Grouse.And as sponsor of the Scotland rugby team, The Famous Grouse also plans high profile sponsorship activity with televised coverage of Scotland's rugby games at Murrayfield during the run-up to Christmas.The advertisements will run nationally from November 20th until Christmas Day.Sarah Diston

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