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Product Launch - TRAVEL RETAIL: The Edrington Group's The Black Grouse - Alpha Edition

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The Edrington Group's The Black Grouse - Alpha Edition

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Category - Spirits, whisky, Scotch, blended

Available - From next month

Location - Travel retail, in the Nordic region on various ferry lines, and at several Russian airports

Price - Not specified

Distribution - Maxxium Travel Retail

The Black Grouse - Alpha Edition will be available exclusively in travel retail until September. It will launch initially on-board Birka Eckero Line and Tallink Silja, at the Scandlines shop and in the AerRianta duty free stores at Pulkovo Saint Petersburg and Moscow Sheremetyevo Airports.

The variant, which has a greater concentration of aged, peaty malt whiskies in its blend, was previewed in September at TFWA World Exhibition in France.


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