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The Double Cola Co lines up Ski soda rebrand

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The Double Cola Co has lined up new branding and packaging for its Ski soft drinks brand in the US.

Double Colas Ski redesign is designed to appeal to Millennial consumers

Double Cola's Ski redesign is designed to appeal to Millennial consumers

The Tennessee-based soft drinks group said late last week that the new look is aimed at Millennial and Generation Z consumers. The new packs will roll out to the US market from mid-September.

"Authenticity, transparency and strong values define the attitude and beliefs of these new consumers," said Double Cola. "With this introduction also comes a chance for Ski Citrus soda to appeal to new distributors and provide the flexibility for possible product line extensions."

The updated packaging has been designed to give the brand a "one-of-a-kind" look, the firm said. "The response to the new look, feel and tone has been very positive and enthusiastic."

The Ski range recipe remains unchanged.

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