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S AFRICA: The Company of Wine People adds Tetra Pak to UK Arniston Bay stable

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The Company of Wine People has lined up a Tetra Pak addition to its Arniston Bay wine portfolio in the UK.

The South African company said late last week that the one-litre Tetra Pak, which is recyclable, will help lower its carbon footprint, thanks to more efficient transporting.

Available in Chenin Blanc Chardonnay, Pinotage Rose and Cabernet Merlot varieties, the Arniston Bay Tetra Pak will be available to retailers in the UK from this month with an RRP of GBP6.49 for one litre.

The packaging will keep the wine fresh for up to nine months before use, the company claimed.

"A year on from the launch of our carbon friendly pouch we are aware that the wine consumer is on the look-out for more innovative forms of packaging that tick all the boxes in terms of convenience, ease of use and environmental benefits," said Barney Davis, brand and business development manager for The Company of Wine People. "Our Tetra Pak is not only a convenient addition to our wine range it is also recyclable and is lighter to transport around the globe, helping us, as an international wine company, to lower our overall carbon footprint."

The firm added that aales of the Arniston Bay range in the UK are currently up by 21.9% year on year.


Sectors: Wine

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