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The Coca-Cola Co's Sprite Cherry & Sprite Cherry Zero

The Coca-Cola Cos Sprite Cherry & Sprite Cherry Zero

The Coca-Cola Co's Sprite Cherry & Sprite Cherry Zero

Category - Soft drinks, CSD

Available - From this month

Location - US, nation-wide

Price - TBC

The Coca-Cola Co has used its Freestyle self-service drinks system to create two new permanent additions to the Sprite portfolio in the US. Sprite Cherry and Sprite Cherry Zero are now available throughout the US in 20oz PET bottles.

The innovations were created following consumer preference for adding cherry flavour to Sprite via the company's interactive fountain system. "It was a huge 'a-ha' moment for us," said Bobby Oliver, director of Sprite & citrus brands at Coca-Cola North America. "The fact that cherry was the number-one Sprite flavour mix on Coca-Cola Freestyle inspired us to create an all-new. .. product for fans in a convenient, on-the-go bottle."

The two permanent additions to the Sprite portfolio will be promoted via retail point of sale, sampling, outdoor advertising and the brand's social media channels, the company said. Sprite Cherry follows previous limited-edition flavours such as Sprite Cranberry, Sprite Tropical Mix and Sprite LeBron's Mix

The Freestyle concept was first tested in the US in 2009. Last year, the firm invested EUR26m (US$29m) at its Ballina site in Ireland, as it looks to roll out its Freestyle self-service drinks system to Europe.


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