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The Coca-Cola Co's Smartwater Sparkling flavours - Product Launch

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The Coca-Cola Co's Smartwater Sparkling flavours

The Coca-Cola Cos Smartwater Sparkling flavours comprise Strawberry Blood Orange, Fuji Apple Pear and Raspberry Rose

The Coca-Cola Co's Smartwater Sparkling flavours comprise Strawberry Blood Orange, Fuji Apple Pear and Raspberry Rose

Category - Soft drinks, bottled water

Available - From this month

Location - The US

Price - SRP of US$2.29 per 16.9oz bottle

The Coca-Cola Co has launched the first flavoured variants for its Smartwater bottled water brand. The company has rolled out to the US three sparkling variants: Strawberry Blood Orange, Fuji Apple Pear and Raspberry Rose.

The new flavours were created following consumer research and taste-testing, the company said, with the time frame from concept to launch taking "less than a year".

They will be sold initially in half-litre bottles (singles and six-packs) in Boston, Chicago, Los Angeles, Miami, New York City, Philadelphia and San Francisco, with a nation-wide online roll-out expected over the summer.

"Fans - especially Millennials - expect Smartwater to be creative, so we knew we needed combinations that would be unique and differentiated, yet approachable," said Lauren Freedman, Smartwater brand manager. "We started with more than 20 options and are extremely proud of these three ... flavours."

Social, digital, outdoor and in-store advertising will support the launch under Smartwater's "that's pretty smart" campaign.

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