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Product Launch - US: The Coca-Cola Co's Powerade Zero Drops

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The Coca-Cola Co's Powerade Zero Drops

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Category - Soft drinks, sports drinks, liquid flavour enhancers

Available - From last week

Location - US, nation-wide

Price - SRP of US$3.99 per three-ounce bottle (24 servings)

The Coca-Cola Co has launched another liquid flavour enhancer to follow last September's Dasani Drops, this time in the sports drink category.

Powerade Zero Drops are zero-calorie and contain Powerade's Ion4 Advanced Electrolyte System, Coca-Cola said. “Convenience is key,” a spokesperson for the brand said.

Zero Drops comes in three flavours - Orange, Mountain Berry and Fruit Punch.

Kraft Foods was early on to the liquid flavour enhancer market with Mio in 2011.


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