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The Coca-Cola Co's Innocent Super Juice

The Coca-Cola Cos Innocent Super Juice Raspberry & Cherries with Goji Berries

The Coca-Cola Co's Innocent Super Juice Raspberry & Cherries with Goji Berries

Category - Soft drinks, juice, functional

Available - From April

Location - UK

Price - SRP of GBP2.19 (US$2.70) per 36cl bottle, GBP2.99 per 75cl bottle

The Coca-Cola Co's UK juice unit, Innocent Drinks, has launched a new range of functional juices with vitamins. The Super Juice range is made up of three flavours:

  • Wonder Green with Apple, Pear, Cucumber & a Hint of Ginger
  • Super Juice with Raspberry & Cherries with Goji Berries
  • Super Juice with Oranges & Blood Oranges with Acerola Cherries

Innocent said the new range gives consumers "added health benefits when they need it most".

It added: "We believe people are looking for more 'health' from their drinks, and with only one in three adults and one in ten teenagers getting their five a day, we know that people need convenient, tasty ways to get more healthy stuff into their bodies."

A deteriorating still drinks market in the UK has hampered Innocent's performance. In 2015, the unit, which makes 100% fruit juices and smoothies, posted a 3% UK sales decline, according to results revealed last July.


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