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The Coca-Cola Co's Diet Coke Sublime Lime

CCEP said lime is one of the most popular flavours in the UK

CCEP said lime is one of the most popular flavours in the UK

Category - Soft drinks, CSD

Available - From this week

Location - The UK

Price - SRP of GBP3.50 (US$4.50) per 8x33cl cans pack

Coca-Coca European Partners has expanded the overhaul of The Coca-Cola Co's Diet Coke brand with the launch of a lime-flavoured variant.

Sublime Lime joins Twisted Strawberry and Exotic Mango in the UK Diet Coke portfolio. CCEP rebranded Diet Coke in the country following a redesign and new flavours for the brand in the US in late-2018.

"Combining the popularity of Diet Coke and one of the nation's favourite flavours, we came up with Diet Coke Sublime Lime, being the perfect flavour for this summer," said Simon Harrison, VP for commercial development at Coca-Cola European Partners GB.

Diet Coke flavours in the US include Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

Forget the Cola Wars, here comes Coca-Cola and PepsiCo's Coffee Clash - Click here for a just-drinks comment


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