The Coca-Cola Co's Diet Coke Sublime Lime
CCEP said lime is one of the most popular flavours in the UK
Category - Soft drinks, CSD
Available - From this week
Location - The UK
Price - SRP of GBP3.50 (US$4.50) per 8x33cl cans pack
Coca-Coca European Partners has expanded the overhaul of The Coca-Cola Co's Diet Coke brand with the launch of a lime-flavoured variant.
Sublime Lime joins Twisted Strawberry and Exotic Mango in the UK Diet Coke portfolio. CCEP rebranded Diet Coke in the country following a redesign and new flavours for the brand in the US in late-2018.
"Combining the popularity of Diet Coke and one of the nation's favourite flavours, we came up with Diet Coke Sublime Lime, being the perfect flavour for this summer," said Simon Harrison, VP for commercial development at Coca-Cola European Partners GB.
Diet Coke flavours in the US include Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
Sectors: Product launches, Soft drinks, Water
Companies: The Coca-Cola Company, Coke
