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The Coca-Cola Co's Diet Coke Blueberry Acai and Strawberry Guava - Product Launch

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The Coca-Cola Co's Diet Coke Blueberry Acai and Strawberry Guava

The Coca-Cola Cos Diet Coke Blueberry Acai and Strawberry Guava

The Coca-Cola Co's Diet Coke Blueberry Acai and Strawberry Guava

Category - Soda, soft drinks, diet drinks

Available - From mid-January

Location - US, nation-wide

Price - TBC

The Coca-Cola Co has added two new flavours to its Diet Coke line-up, as it looks to continue the momentum started by the brand's relaunch last year.

Diet Coke Blueberry Acai and Diet Coke Strawberry Guava were selected from a shortlist of 20 options and tested by around 2,000 US consumers, the company said. Both flavours will be packaged in the new 12oz sleek cans.

The launch will be supported by a nationwide sampling campaign, as well as new marketing. New activations – on TV, social media and experiential – will extend last year's 'Because I Can' initiative. The flavours join Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. 

"These new flavours are highly incremental to our current flavours and will continue to drive excitement for the brand," said Rafael Acevedo, group director, Diet Coke. "Flavour variety is key because it provides more points of entry into the brand. Different consumers have different favorites, so it's important to offer a range. And we're finding that when new drinkers try a flavour, they're also more likely to reach for (original) Diet Coke."

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