Product Launch - JAPAN: The Coca-Cola Co's Canada Dry Hot Ginger Ale

By | 11 September 2013

The Coca-Cola Cos Canada Dry Hot Ginger Ale

The Coca-Cola Co's Canada Dry Hot Ginger Ale

Coca-Cola Co's Canada Dry Hot Ginger Ale

Category - Soft drinks, ginger ale

Available - From 21 October

Location - Japan, nation-wide

Price - SRP of JPY120 (US$1.20) per 18cl can

Distribution - Coca-Cola Japan

The Coca-Cola Co's Japanese unit has claimed to have invented the hot carbonated beverage category with the launch of Canada Dry Hot Ginger Ale.

The new product, which will hit shelves in the country next month, targets consumers looking for a warming drink during Japan's winter months, Coca-Cola Japan said this week. It took four years to develop the means to heat up the drink without spoiling the carbonation, the unit said.

Japanese convenience stores such as 7/11 sell a range of canned hot drinks, including coffee and tea. Canada Dry Hot Ginger Ale will be sold alongside these drinks in hot racks, and also from vending machines that can sell hot canned beverages, Coca-Cola Japan said.

The unit has been at the forefront of beverage innovation in the past. In 2009, it launched a green tea-flavoured Coca-Cola that it also claims acts as a fat-busting functional food.

Expert analysis

Asian Speciality Drinks in Japan

Total volume sales of Asian speciality drinks increased by 2% in 2012, mainly because of the growth of the dominant Asian still RTD tea category. In 2012, Asian still RTD tea, accounting for a 92% share of total volume sales in Asian speciality drinks, registered growth of 1%, mainly because consumers migrated from hot tea due to their preference for more convenient options.

Sectors: Product launches, Soft drinks

Companies: Coca-Cola Co

View next/previous articles

Currently reading -

Product Launch - JAPAN: The Coca-Cola Co's Canada Dry Hot Ginger Ale

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

BRAZIL: Coca-Cola Co upgrades juice packaging

Coca-Cola Brazil has announced that it is adopting a 'greener' packaging solution for juice beverages currently sold in regular Tetra Pak cartons.

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

US: Cargill releases "high-use" stevia offering

Cargill has unveiled its latest line of stevia-based sweeteners that, it claims, offers improvements at "high usage levels".

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page