Product Launch - JAPAN: The Coca-Cola Co's Canada Dry Hot Ginger Ale
By Andy Morton | 11 September 2013
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The Coca-Cola Co's Canada Dry Hot Ginger Ale |
Coca-Cola Co's Canada Dry Hot Ginger Ale
Category - Soft drinks, ginger ale
Available - From 21 October
Location - Japan, nation-wide
Price - SRP of JPY120 (US$1.20) per 18cl can
Distribution - Coca-Cola Japan
The Coca-Cola Co's Japanese unit has claimed to have invented the hot carbonated beverage category with the launch of Canada Dry Hot Ginger Ale.
The new product, which will hit shelves in the country next month, targets consumers looking for a warming drink during Japan's winter months, Coca-Cola Japan said this week. It took four years to develop the means to heat up the drink without spoiling the carbonation, the unit said.
Japanese convenience stores such as 7/11 sell a range of canned hot drinks, including coffee and tea. Canada Dry Hot Ginger Ale will be sold alongside these drinks in hot racks, and also from vending machines that can sell hot canned beverages, Coca-Cola Japan said.
The unit has been at the forefront of beverage innovation in the past. In 2009, it launched a green tea-flavoured Coca-Cola that it also claims acts as a fat-busting functional food.
Expert analysis
Asian Speciality Drinks in Japan
Total volume sales of Asian speciality drinks increased by 2% in 2012, mainly because of the growth of the dominant Asian still RTD tea category. In 2012, Asian still RTD tea, accounting for a 92% share of total volume sales in Asian speciality drinks, registered growth of 1%, mainly because consumers migrated from hot tea due to their preference for more convenient options.
Sectors: Product launches, Soft drinks
Companies: Coca-Cola Co
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Product Launch - JAPAN: The Coca-Cola Co's Canada Dry Hot Ginger Ale
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