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The Coca-Cola Co's Barrilitos Aguas Frescas - Product Launch

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The Coca-Cola Co's Barrilitos Aguas Frescas

The Coca-Cola Cos Barrilitos Aguas Frescas

The Coca-Cola Co's Barrilitos Aguas Frescas

Category - Soft drinks, flavoured water

Available - This summer

Location - US, nation-wide

Price - TBC

The Coca-Cola Co has lined up the release of seven flavoured waters under the Barrilitos Aguas Frescas brand. 

Aguas Frescas or 'fresh waters', are fruit, seed, flower and water-based drink combinations with roots in Mexico and Central America that "date back thousands of years", according to the company. The range for the US market comprises Pineapple, Strawberry Hibiscus, Mango Lime, Pear Cucumber, Watermelon, Horchata and Tamarind.

The drinks contain 3-5% juice and most flavours are under 100 calories per 12oz serving. They are all caffeine and gluten free. 

The new product comes in bag-in-box and frozen concentrates. The company aims to roll out RTD and Freestyle options "down the road". 

"Our team has had an opportunity to innovate in a unique space over the past year... we've joined a new category, built a new Barrilitos brand visual identity and crafted new products from scratch," says Melinda Pritchett, senior manager, category strategy and innovation, Coca-Cola North America. "We want to evolve our choices for consumers and offer new things that people didn't even know existed." 

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