The Coca-Cola Company (NYSE: KO) announced today that it expects reported worldwide unit case volume to grow in the range of 4 to 5 percent during the first quarter.

In a slowing world economy, the Company is benefiting from the strong performance of its portfolio of international operations, which are expected to grow approximately 6 percent in the quarter. In North America, growth is expected to be approximately 1 percent. With additional marketing activities, including new advertising for brand Coca-Cola beginning in the second quarter, the Company expects North American volume trends to accelerate throughout the year.

Unit Case Expectations -- Operating Groups

The following table reflects the unit case volume trends the Company expects to report in the first quarter.

First Quarter 2001

Estimated Unit Case Volume Percentage Change


4 - 5
North America
Approx. 1
Latin America
4 - 5
Europe and Eurasia
3 - 4
10 - 11

Asia Pacific

9 - 10