The Coca-Cola Co is using new technology to track soda sales and monitor equipment efficiency

The Coca-Cola Co is using new technology to track soda sales and monitor equipment efficiency

The Coca-Cola Co is testing new technology across selected US convenience stores as it looks to track product inventory and monitor energy efficiency.

The company said this week that it is using the Internet of Things to connect its cold drinks equipment. Coolers in several outlets are now wired with sensors that can provide the company with a range of data, such as the correlation between the number of times a shopper opens the door and actual sales.

"We're essentially doing two things," said Pete Rohwer, director of equipment commercialisation at Coca-Cola North America. "We're using sensors in our coolers to collect data, and then using that data to help our bottlers and customers make better decisions. Some beacons are hardwired, some are battery-powered and some have cameras. We're adding them to our cold drink equipment, connecting them via Bluetooth and sending the information to the cloud."

Bottlers are able to use a dashboard to access the data and monitor temperature, lighting, energy use, placement and overall equipment health and performance. Some coolers are also equipped with cameras that provide a real-time inventory view.

The connected coolers, which debuted in Bulgaria in 2015, are currently being tested in Chicago and Dallas.

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