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MEXICO: The Coca-Cola Co to spend US$1bn in 2012

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The Coca-Cola Co will invest US$1bn in Mexico in 2012, as part of the soft drinks firm's five-year spending plan for the country. 

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Mexico's president, Felipe Calderón, announced Coca-Cola's investment plan for 2012 after meeting with the company's global CEO, Muhtar Kent, at the weekend. In 2009, Coca-Cola committed itself to spending $5bn in Mexico within five years

This year, the $1bn spend will likely increase Coca-Cola's direct workforce in Mexico by around 10%, to 100,000, said Calderón. He met with Kent on the sidelines of the World Economic Forum annual meeting in Switzlerland.   

The president used the Coca-Cola investment plan as evidence of Mexico's improved business environment. Mexico is home to Coca-Cola's largest drinks bottler worldwide, Coca-Cola FEMSA


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