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The Coca-Cola Co has released a US ad for its new Coca-Cola Orange Vanilla that spoofs 1970s TV cop shows such as Starsky and Hutch.

The ad, called 'Chase', shows three vehicles each carrying a different ingredient of the new Coca-Cola racing through the streets on an inevitable collision course. The ad was created by Wieden+Kennedy Portland.

Coca-Cola Orange Vanilla was unveiled earlier this month and was due to hit US shelves this week. The addition continues the expansion of the Coke stable following the launch of new flavours for Diet Coke in 2018 and innovations with the trademark in other countries. It is the first new flavour for full-sugar Coke since Vanilla Coke was launched in 2007. Coca-Cola said it wants Orange Vanilla to build on the success of its Vanilla and Cherry flavour extensions for the Coke brand.

The company has said the new flavour aims to bring back "positive memories of care-free summer days" and is intended to be reminiscent of "creamy orange popsicles".


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