The Coca-Cola Co has begun a nationwide search for a brand ambassador for Pineapple Fanta in the US.

Consumers can submit video auditions for the role at www.fanta.com up until 30 June.

Ten semi-finalists will be selected after the end of July, based on consumer ratings of the videos and scores from a panel of judges. Consumers will then select the three finalists.

The winner gets US$7,000 cash and can sign a contract to be included in Fanta's national advertising campaign. They will then join the three existing "Fantanas" as a Fanta brand rep.