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US: The Coca-Cola Co seeks dancers for global campaign

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The Coca-Cola Co has launched a search for performers to feature in a Coke Zero global advertising campaign.

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The US soft drinks firm said today (27 September) that it is holding an open audition for performers to submit their own interpretations of the 'Toe Tappy' dance, choreographed by Joel Turman online. The dance won a competition held by Coca-Cola earlier this year.

Auditions will be accepted online through October, and the winner will be named in early November.


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