The Coca-Cola Co's North American unit has lined up a "crafty new look" for its Fresca brand in an effort to attract new consumers.
The Coca-Cola Co revamps Fresca to appeal to Millennials
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why kombucha is gaining traction with the big guys
- just-drinks speaks to A-B InBev's CEO - Pt III
- Why Irish whiskey must learn to manage its time
- just-drinks speaks to A-B InBev's CEO - Pt I
- just-drinks speaks to A-B InBev's CEO - Pt II
News
- Diageo's Gordon’s Ultra Low Alcohol G&T - NPD
- Proximo Spirits CEO to depart for Biggar and Leith
- Carlsberg silent on India IPO report
- China confirms US whiskey tariff increase - report
- Cannabis gets Canada-wide green light
Market research
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Global RTD & cider insights - market forecasts, product innovation and consumer trends
- Food and Drink Internet Retailing in the US
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
