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GLOBAL: The Coca-Cola Co readies 125th anniversary celebrations

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As The Coca-Cola Co gears up for its 125th anniversary, the soft drinks giant has been preparing campaigns and TV adverts to run across its main markets.

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Coca-Cola will celebrate its 125th anniversary on 8 May. As a result, events will take place globally to mark the milestone, it said today (18 April).

In the UK, a marketing campaign will include a new TV advert, outdoor, digital poster and on-pack graphics. Rolling out today, the TV ad - featured below - will feature a montage of images from the brand's past, to the soundrack "I'd like to teach the world to sing", used in the firm's 1971 Hilltop ad. Bespoke beverage packs will also carry 125th anniversary branding.

Coca-Cola GB is also set to launch a range of Diet Coke bottle designs on 16 May by fashion designer Karl Lagerfield.

In France, Coca-Cola will create a commercial space - called Espace 125 - near the Champs-Elysees in Paris, where events and sampling will take place, according to Les Echoes.

In addition, on 9 May across Europe, Coca-Cola employees will participate in street sampling activities.


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