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The Coca-Cola Co, PepsiCo and Keurig Dr Pepper target US calorie cut

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The three leading soft drinks producers in the US have teamed up to try to reduce the amount of calories Americans consume from beverages by one-fifth over the next five years.

The US initiative aims to tackle diseases associated with obesity

The US initiative aims to tackle diseases associated with obesity

The Coca-Cola Co, PepsiCo and Keurig Dr Pepper said today they will work together to educate shoppers about low- and no-calorie beverages, and to help retailers diversify the drinks they offer. The initiative aims to increase access to drinks with less sugar and smaller portions in stores and restaurants across the country.

According to analysis cited by US trade group the American Beverage Association, beverage calorie consumption at a national level declined in 2017 and 2018. Beverage calories consumed per person per day has dropped from 203 in 2014 to 196.9 in 2018.

"This latest progress report reinforces how innovations and marketing of smaller portion sizes and lower-calorie beverage choices can help reduce the sugar and calories Americans get from beverages," said Katherine Lugar, president & CEO of ABA. "America's leading beverage companies and public health groups can achieve meaningful progress when we work together to make it easier for families to balance their lives."  

Why soft drinks companies must have nutrition & hydration as their watchwords - Sustainability Spotlight


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