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The Coca-Cola Co names sweetener innovation winners - video

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The Coca-Cola Co has announced the six winners of a crowdsourcing challenge to find new sugar alternatives. 

The soft drinks maker said today that each of the The Sweet Story Challenge winners would take away a US$20,000 prize. The company launched the initiative last August, in a bid to uncover the next generation of sweeteners

The winners are: 

  • Antonio Sacido of Mexico with 'Agave Salmiana, The Ancestral Plant,' - a story about increasing the cultivation of agave on a small plantation to create employment opportunities
  • Rosse Ancalle of Bolivia with 'Sweeten your Meal with Yacon,' an entry that focused on the cultural history of the Yacon plant
  • Karen Martin of Australia with 'Imagine…A Sprinkling of Custard Dust,' which focused on the use of custard apple dust as an alternative sweetener
  • Rania Harastani of England with 'Amiable and Sweet,' an entry that provided a scientific and cultural look at the anise plant
  • Yanislav Iliev of Bulgaria with 'Chasing the Sweetness: The Life Giving Ingredient,' an entry that explores the use of carob as a sweetener in multiple dishes
  • Sandra Laksmono of Indonesia with 'Coco-Cola, A Healthier Lifestyle,' which examined the importance of coconut as a sweetener used across Indonesia.

"We are always looking for superior new ingredients, and we know that many of those ingredients are already being used in various local contexts all around the world today," said Robert Long, Coca-Cola's SVP & chief innovation officer. "The Sweet Story Challenge is grounded in our desire to make the beverages our consumers want to drink, and in our willingness to look for external sources of innovation."

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