News

The Coca-Cola Co names Alfredo Rivera as North America head

Most popular

The just-drinks analyst returns

Coronavirus paves the way for e-commerce boom

How to reach Gen Z in the coronavirus era - focus

"Europe is so primed for hard seltzer" - interview

The just-drinks analyst returns

MORE

The Coca-Cola Co has promoted Latin America regional president Alfredo Rivera to lead its North America division.

Alfredo Rivera has been with The Coca-Cola Co for 23 years

Alfredo Rivera has been with The Coca-Cola Co for 23 years

Rivera takes the helm of the company's biggest regional unit in sales terms with immediate effect, Coca-Cola said yesterday. He succeeds Jim Dinkins, who is retiring after 30 years with the soft drinks giant.

The 59-year-old Rivera, who has spent 23 years at Coca-Cola, was appointed Latin America president in 2016. His previous roles include president of the Latin Centre business unit.

"Alfredo has had a remarkable career in Latin America, which is made up of a large number of highly complex and diverse markets," said group CEO James Quincey. "Alfredo has built a networked organisation that is positioning our business to emerge stronger from the current pandemic. He is a strong successor for the top role in our flagship North America market, where he will build on the great progress we've seen under Jim's leadership."

Coca-Cola's North America unit has been badly affected by the coronavirus pandemic. In H1 results released last month, the company's sales in the region fell 8%. Latin American sales, meanwhile, dipped by just 1% in the same period.

The Coca-Cola Co's hard seltzer launch is a statement of intent - Click here for a just-drinks comment


Related Content

The Coca-Cola Co splits off Africa in structural overhaul

The Coca-Cola Co splits off Africa in structural overhaul...

The Coca-Cola Co hopeful the worst has passed as Q2 sales slide 26% - results data

The Coca-Cola Co hopeful the worst has passed as Q2 sales slide 26% - results data...

The Coca-Cola Co denies US$34m sponsorship walkout allegations

The Coca-Cola Co denies US$34m sponsorship walkout allegations...

The Coca-Cola Co's hard seltzer launch is a statement of intent - comment

The Coca-Cola Co's hard seltzer launch is a statement of intent - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?