Market research
The Coca-Cola Co has promoted Latin America regional president Alfredo Rivera to lead its North America division.
Alfredo Rivera has been with The Coca-Cola Co for 23 years
Rivera takes the helm of the company's biggest regional unit in sales terms with immediate effect, Coca-Cola said yesterday. He succeeds Jim Dinkins, who is retiring after 30 years with the soft drinks giant.
The 59-year-old Rivera, who has spent 23 years at Coca-Cola, was appointed Latin America president in 2016. His previous roles include president of the Latin Centre business unit.
"Alfredo has had a remarkable career in Latin America, which is made up of a large number of highly complex and diverse markets," said group CEO James Quincey. "Alfredo has built a networked organisation that is positioning our business to emerge stronger from the current pandemic. He is a strong successor for the top role in our flagship North America market, where he will build on the great progress we've seen under Jim's leadership."
Coca-Cola's North America unit has been badly affected by the coronavirus pandemic. In H1 results released last month, the company's sales in the region fell 8%. Latin American sales, meanwhile, dipped by just 1% in the same period.
Sectors: HR – personnel, Soft drinks, Water
Companies: The Coca-Cola Company
