News

The Coca-Cola Co makes alcohol splash with Topo Chico Hard Seltzer launch

Most popular

just-drinks speaks to Bombay Sapphire VP

Tariffs risk reversing Australian wine's hard work

Tailor spirits marketing to today's consumer

PepsiCo's successful response to COVID-19

Coronavirus special - US Distilled Spirits Council

MORE

The Coca-Cola Co is to launch an alcoholic sparkling water under the Topo Chico brand.

Topo Chico Hard Seltzer will go on sale in Latin America later this year

Topo Chico Hard Seltzer will go on sale in Latin America later this year

Topo Chico Hard Seltzer will go on sale in Latin America later this year, Coca-Cola said yesterday. The launch will be just one of a handful of alcoholic ones in the history of Coca-Cola, a soft drinks maker previously reluctant to stray beyond its core category.

In a statement, Coca-Cola said: "The Coca-Cola Co is committed to exploring new products in dynamic beverage categories, including hard seltzer. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists. Topo Chico Hard Seltzer will be offered in select cities in Latin America later this year. We will share more details closer to launch."

In 2018, Coca-Cola revealed its Japanese unit was to roll out a chuhai drink, tapping into growing demand for the spirit-and-soda RTD. The following year, the company expanded the launch with a 9%-abv version of the RTD.

The Coca-Cola Co's hard seltzer launch is a statement of intent - Click here for a comment


Related Content

Molson Coors Beverage Co to produce Topo Chico Hard Seltzer for The Coca-Cola Co in US

Molson Coors Beverage Co to produce Topo Chico Hard Seltzer for The Coca-Cola Co in US...

The Coca-Cola Co readies European roll-out for Topo Chico Hard Seltzer - just-drinks Exclusive

The Coca-Cola Co readies European roll-out for Topo Chico Hard Seltzer - just-drinks Exclusive...

Topo Chico Hard Seltzer will pave way for more alcohol launches - Coca-Cola Hellenic Bottling Co CEO

Topo Chico Hard Seltzer will pave way for more alcohol launches - Coca-Cola Hellenic Bottling Co CEO...

The Coca-Cola Co's hard seltzer launch is a statement of intent - comment

The Coca-Cola Co's hard seltzer launch is a statement of intent - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?