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The Coca-Cola Co has unveiled its Rio Olympics global ad campaign, which is set to star some of the world's top athletes.

Coca-Colas new ads will feature an array of Olympic athletes

Coca-Cola's new ads will feature an array of Olympic athletes

The soft drinks giant today said it will roll out television and print activations from this month for the #ThatsGold push. The ads will feature famous moments from past Olympics as well as current athletes including US swimming champion Nathan Adrian, Australian hurdler Michelle Jenneke and UK athlete Jodie Williams.

In line with Coca-Cola's 'One Brand' initiative for its Coke portfolio, the campaign will focus on all four lines - Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero or Coca-Cola Life.

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Coca-Cola, which has partnered with the Olympics for 88 years, will once again sponsor the event's torch relay. Nearly 2,000 Coca-Cola torch bearers will take the flame across Brazil, the company said.

Meanwhile, experiential activations will take place in Rio during the Games. The Coca-Cola Olympic Station will be an official hangout for young people in Rio to watch the events. In Rio's Olympic Park, activations will include the availability of Coke in commemorative gold aluminium bottles, a celebration of the Olympic Torch Relay and highlights of the partnership between Coca-Cola and the Olympic Games.

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