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The Coca-Cola Co launches US$8.7m Schweppes push in the UK

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The Coca-Cola Co's UK unit has lined up a GBP6.6m (US$8.7m) investment behind the Schweppes brand as it looks to respond to the demand for quality mixers in the country. 

The new bottle shape is inspired by Jacob Schweppes 1783 skittle design

The new bottle shape is inspired by Jacob Schweppe's 1783 skittle design

Coca-Cola GB said this week that the push includes a new skittle-inspired bottle shape, fresh brand design and a marketing campaign. The firm will also roll out a new naturally-flavoured Schweppes range, from November. 

Starting this month, the new bottle shape - modelled on Jacob Schweppe's 1783 design - will launch across the brand's formats, including 20cl glass bottles, one-litre PETS and multi-packs. 

Meanwhile, new product Schweppes 1783 will be presented in the same shaped bottle but with black and gold livery. The six-strong mixer range features Crisp Tonic Water, Light Tonic Water and Golden Ginger Ale, as well as Salty Lemon Tonic Water, Quenching Cucumber Tonic Water and Aromatic Floral Tonic Water.

"We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations," said Aedamar Howlett, marketing director at Coca-Cola GB. 

Both the redesign and new the launch will feature in the firm's GBP6.6m campaign. The activation, which runs from October to December, includes out of home, TV and cinema advertising as well as sponsorship of the Jonathan Ross Show. 

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