News

The Coca-Cola Co launches NPD subscription service

Most popular

Provenance and quality not enough for spirits - II

Coronavirus special - Wine & Spirit Trade Ass'n

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Coronavirus special - US Distilled Spirits Council

MORE

The Coca-Cola Co's North American unit has launched a subscription service, giving consumers the chance to try new products. 

Coca-Colas Insiders Club will give consumers the chance to try about 20 new drinks

Coca-Cola's Insiders Club will give consumers the chance to try about 20 new drinks

Coca-Cola North America said last month it is giving a limited number of consumers the opportunity to taste about 20 new drinks set to launch in early this year. The project, called the Coca-Cola Insiders Club, includes a monthly shipment of three "category-spanning beverages". 

Subscribers can select from two payment options for the six-month membership: US$10 per month or $50 prepaid.

The initial inventory of 1,000 memberships sold out in three hours, the company said. 

The Coca-Cola Insiders Club taps into trends towards convenience and e-commerce. According to Coca-Cola Co, the e-commerce subscription market has more than doubled annually over the past five years based on the popularity of meal kits and curated collections. 

McCrea O'Haire, digital experiences manager for Coca-Cola North America said: "People want choice, convenience and customisation. The Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them."

How soft drinks can tap into meal delivery revolution - Comment


Expert Analysis

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in Canada.

VIEW REPORT

Related Content

Topo Chico, Zico earn move out of Coca-Cola North America's emerging brands unit

Topo Chico, Zico earn move out of Coca-Cola North America's emerging brands unit...

"New brands, new products" - Coca-Cola, Heineken and the packaging industry's e-commerce evolution...

The Coca-Cola Co

The Coca-Cola Co "doesn't share energy drink plans with us" - Monster Beverage Corp CEO...

The Coca-Cola Co reaps rewards of Quincey's innovation bet - Analysis

The Coca-Cola Co reaps rewards of Quincey's innovation bet - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?