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FRANCE: The Coca-Cola Co launches brewed soft drink Tumult

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The Coca Cola Co has chosen France as the first launch market for its new 'brewed' soft drink, Tumult.

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The fermented, non-alcoholic drink is low-calorie and comes in 'fruit' and 'malt' flavours. It is pitched as an apéritif for consumers in the 30-45 age bracket, who appreciate good cuisine and restaurant dining.

“Tumult has been wrongly described as an alcohol-free beer when in fact it is a sophisticated soft drink made from fermented fruit,” a Coca Cola France official told just-drinks today (11 August).  

For now, Tumult is only available in a few retail outlets in Paris, priced at EUR3.50 for four 25cl bottles. If successful it may launched nationwide and in other countries.


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