The Coca-Cola Co still sees "huge" potential to increase per capita consumption of soft drinks in China, according to a report.

Coca-Cola expects sales in China to increase in high double-digits in 2011 and 2012, the group's regional director for bottling in China, Singapore and Malaysia, Martin Jansen, was quoted as telling Bloomberg. In a brief interview published today (6 September), Jansen said that China is a "huge opportunity" in terms of per capita soft drinks consumption.

Last month, Coca-Cola said that it would invest US$4bn with its bottling partners in China over the next three years. Coca-Cola and its bottling partners, Swire Beverages and COFCO Coca-Cola Beverage Co, have already invested $3bn in China over the last three years. This brings the total planned investment to $7bn between 2009 and 2014.