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The Chapel Gate Irish Whiskey Co's JJ Corry The Gael - Product Launch

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The Chapel Gate Irish Whiskey Co's JJ Corry The Gael

The Chapel Gate Irish Whiskey Cos JJ Corry The Gael

The Chapel Gate Irish Whiskey Co's JJ Corry The Gael

Category - Irish whiskey, 46% abv

Available - From this month

Location - Germany, UK, Ireland and US

Price - See below

A new Irish whiskey company founded by one of the creator's of Diageo's World Class bartender competition has launched its first bottle.

JJ Corry 'The Gael' is a blend of sourced Irish whiskey, 5% of which is 26-year-old single malt. Only 7,000 bottles have been produced, with most of the allocation set for the US. 

It is available in the UK in a 50cl bottle for GBP60 and 75cl bottle for GBP80.

The Chapel Gate Irish Whiskey Co was founded two years ago by former Diageo Reserve Brands Group executive Louise McGuane, who oversaw the launch of the first World Class in 2009. Under her supervision, it went on to become one of the world's biggest bartender competitions.

Speaking to just-drinks at the UK launch of The Gael last night, McGuane said she had spent the past two years sourcing mature spirit from all over Ireland. The Gael mainly contains spirit from the Cooley Distillery but also some from Midleton Distillery.

McGuane describes her company as the first whiskey bonder in Ireland in 50 years, and said she has no plans for a distillery. The company has a bonded rackhouse in County Clare used to mature third-party spirit. McGuane said future releases from the company will be in the premium category, however she said Irish whiskey is capable of competing in the ultra-premium spirits category.

"I have some single casks that are going to be an ultra-premium play and I'm really bullish on that," McGuane said. "I feel ultra-premium in Ireland needs to catch up to Scotch from a design standpoint and from a lifestyle standpoint."

The ultra-premium release is expected next year.

McGuane also said she wanted to be transparent with the liquid used in her company's blends. According to Chapel Gate, The Gael is 5% 26-year-old single malt, 27.5% 11-year-old single malt, 27.5% 15-year-old single malt and the remaining 40% is seven-year-old single grain whiskey.

How successful will Diageo be with its latest Irish whiskey play? - Comment


Sectors: Product launches, Spirits

Companies: Diageo

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