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The Balvenie Stories range rolls out to Canada - Scotch whisky in Canada data

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William Grant & Sons has extended the availability of the Balvenie Stories line of single malt Scotch whiskies to Canada.

Unveiled earlier this year, The Balvenie Stories range hits Canada in the coming weeks

Unveiled earlier this year, The Balvenie Stories range hits Canada in the coming weeks

The company, which launched the three-strong, limited edition range in May, said yesterday that the Canada roll-out will target the "holiday and gift-giving season". The country will receive stock of the expressions in a staggered release in the coming weeks.

The Balvenie Stories portfolio comprises:

  • The Week of Peat - 14 years old, 48.3% abv - Available now
  • A Day of Dark Barley - 26 years old, 47.8% abv - Available "over the holidays in select markets"
  • Sweet Toast of American Oak - 12 years old, 43% abv - Launches early next year

The labels for all three expressions have been designed by UK artist Andy Lovell and "draw inspiration from the stories he heard first-hand at the distillery".

NFC-enabled tags allow consumers to access audio on their smartphones that features conversations with The Balvenie's global ambassador, Gemma Paterson. Also available will be a book, entitled 'Pursuit: The Balvenie Stories Collection', containing fiction and non-fiction short stories edited by author and journalist Alex Preston.

Scotch whisky in Canada - Volume Trends 2014-2023

Source: GlobalData

The broader Scotch whisky category is in healthy shape in Canada. According to GlobalData, Scotch volumes in the country have risen from just under 911,000 nine-litre cases in 2014 to 1m last year. Looking forward, volumes are expected to continue to rise slowly, with GlobalData forecasting sales of almost 1.2m cases in 2023, a near-23% increase over ten years.

Why single malt Scotch must ignore its core consumer - Click here for a just-drinks comment


Sectors: Spirits

Companies: William Grant & Sons

Expert Analysis

Whiskey (Spirits) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey market in Canada.

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