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UK: Thatchers to release bag-in-box cider

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Thatchers Cider is to release its Heritage brand in a 3-litre bag-in-box next month to target the UK's stay-at-home market.

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The new format will allow drinkers to sample the cider at home, as it was previously only available in the on-trade, the Somerset company said yesterday (21 August). The boxes will be available nation-wide. 

“By introducing Heritage into a 3-litre bag-in-box, we hope that many more people throughout the UK will be able to enjoy the taste of traditional draught Somerset cider in the comfort of their own home,” said the company's MD Martin Thatcher.

Thatchers Heritage is unfiltered and has a 4.9% abv.

Earlier this month, Thatchers unveiled a multi-pack for its Gold brand.


Sectors: Beer & cider

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