Thatchers Cider has readied a television ad for its Thatchers Gold cider brand in the UK.

The company, which released a multi-pack offering of the cider last year, said yesterday (27 March) that it will invest GBP4m (US$6.1m) in the latest push for Thatchers Gold.

Running through the Spring and Summer, the TV ad will air on ITV, Channel 4, Channel 5 and multi-channel with either 30- or 20-second versions. The ad will be backed by outdoor advertising, trade and social media.