UK: Thatchers launches Gold TV ad

By | 28 March 2013

Thatchers Cider has readied a television ad for its Thatchers Gold cider brand in the UK.

The company, which released a multi-pack offering of the cider last year, said yesterday (27 March) that it will invest GBP4m (US$6.1m) in the latest push for Thatchers Gold.

Running through the Spring and Summer, the TV ad will air on ITV, Channel 4, Channel 5 and multi-channel with either 30- or 20-second versions. The ad will be backed by outdoor advertising, trade and social media.

Expert analysis

Cider & Other Fruit Wine Production in the UK - Industry Market Research Report

Firms in this industry produce cider from cider apples and other ingredients. The industry also covers the production of pear cider and ciders flavoured with other fruits.

Sectors: Beer & cider, Marketing – advertising & promotions

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