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THAILAND: Thailand's Chang Beer to get US launch

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Thailand's largest beer brand, Chang Beer, is to be launched in the US next year. Owner TCC has appointed Pacific Spirits as the US importer of the beer, which will be a lighter version in order to "reach out to a wider market segment". Chang Beer is owned by TCC whose chairman Khun Charoen Sirivadhanabhakdi said: "Chang Beer was launched in cooperation with Carlsberg Breweries of Denmark five years ago. We have since become the number one selling beer in Thailand.


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