Vietnam is seen as a key market for global brewers

Vietnam is seen as a key market for global brewers

ThaiBev is looking to buy a stake in Saigon Beer Alcohol Beverage Corp (Sabeco) as the Vietnamese Government attempts to sell off some state-owned brewer to investors, according to reports. 

Beer Chang-owner ThaiBev has approached Vietnamese officials about a possible sale, the Wall Street Journal reported today, citing unnamed sources. The Vietnam Government owns 89% of Sabeco, which controls 46% of the country's beer market with brands including 333 and Saigon, the report said.

ThaiBev has yet to respond to a request for comment from just-drinks. 

Two years ago, reports surfaced suggesting that SABMiller and Heineken were among those looking at taking a stake in Sabeco. In 2012, Vietnam was the 12th biggest beer market by volume. This year a Rabobank report labelled it the “stand out” market for brewers looking to replace spluttering BRIC growth.

Separately today, ThaiBev reported a healthy rise in nine-month net profits.