Tesco is looking to reduce its wine offering, according to trade press reports. The supermarket chain plans to simplify and cut down on duplication in the wines it sells.

Speaking to Off Licence News, Mark Murphy, Tesco's head of beers, wines and spirits, said that the grocer is going to target areas that are "flabby," and will try to make the range more focussed.

"The range has got flabby in certain sectors around the GBP4 to GBP5 wines," he told the trade paper. "We just think there's a lot of duplication and we want to bring more clarity to the consumer."

Although Tesco would not elaborate further on how it will reduce its 800-plus wine offering, the company said that the reduction would be "less than 10%."