Tesco has outlined plans to more than double its New Zealand offering in its UK supermarkets.

The company said late last week that the new range will amount to 44 wines and will focus on emerging New Zealand varietals. New Zealand wine sales in the UK have increased by 31% over the last 12 months, the company noted.

Tesco is looking to diversify its range from solely Sauvignon Blanc and will introduce several new offerings from Villa Maria, Grove Mill and Trinity Hill as well as two new rosés retailing at GBP7.99 ($16.23) per bottle.

Tesco also plans to add three further reds to its portfolio beyond its Pinot Noir - a Gimblett Gravels Babich Winemakers Reserve Syrah, a Zinfandel from Kemblefield and a Cabernet Merlot from Trinity Hill.

Tesco buying manager for New Zealand, James Davis, said: "Our customers have an affinity for New Zealand with sales up 70% like-for-like on last year. Although inherent to our business, New Zealand is not just about Sauvignon Blanc, and we wanted to show our customers the best of what New Zealand has to offer in terms of varietals, regional diversity and premium offerings."