Terra Andina, the Chilean winery, is to re-enter the US wine market. The company has appointed San Francisco-based Artemis Wines International as its US sales and marketing office. The move marks Terra Andina's return in the US after a three-year absence. It will be working directly with US distributors through the Artemis team. Terra Andina wines will be available in selected markets around the country beginning in April, 2004.

In a statement, Terra Andina's export director Miguel Raczynski said: "We regard the US as a vital wine market for us, and we believe our wines and pricing will have great appeal with American consumers. The Artemis team has both strong experience with the American wine market and an excellent background with Chile."

Artemis Wines president Eric Smith, born and raised in Chile, heads Artemis Wines International and will oversee all US sales and marketing for Terra Andina wines. Owned by wine import/export executive Carl Jaeger, Artemis Wines International has a team of wine industry professionals experienced in developing import brands in the US market. Chris Harrod, former vice president of marketing for Australian importer Scott Street Portfolio, is now the national brand manager for Terra Andina at Artemis.

"For the U.S. market, Artemis has a sales and marketing team dedicated solely to Terra Andina," said Smith in a statement. "This is one of Chile's top wine companies, and they were looking for innovative ways to build their business in the US. Our arrangement gives Terra Andina control over its brand and growth through a team that is already established in the market."

In 2001, the winery was sold by Pernod Ricard to the Santiago-based Claro Group, which also owns the Carmen, Santa Rita and Dona Paula wineries and is a part owner of Los Vascos. Terra Andina produces about 200,000 cases annually from vineyards in Chile's top regions, including the Maipo, Rapel and Casablanca valleys.