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Product Launch - N AMERICA/TRAVEL RETAIL: Tequila Don Julio's Don Julio 70 Anejo Claro

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Tequila Don Julio's Don Julio 70 Añejo Claro

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Category - Spirits, Tequila, 40% abv

Available - From this month

Location - US, in both on- and off-trade. with Mexico and travel retail stocking the variant from later this year

Price - SRP of US$70 per 75cl bottle

Distribution - Diageo

Don Julio 70 Añejo Claro is the world’s first clear Añejo, according to the company. It is aged for 18 months in American white oak barrels, then filtered to “bring back the agave flavour typically found in a Blanco”.

Tequila Don Julio is a joint venture between Diageo North America and Casa Cuervo.

The variant is being launched to mark the 70th anniversary of the year founder Don Julio González began producing Tequila.


Sectors: Product launches, Spirits

Companies: Diageo

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